Actress Joke Lawal Unveiled as Brand Ambassador of Masterpiece Homes

Actress Joke Lawal Unveiled as Brand Ambassador of Masterpiece Homes
...Signs 3-Year Contract

~By Oluwaseun Fabiyi

Masterpiece Homes Development and Gardens Limited has officially unveiled celebrated Nollywood actress Joke Lawal as its new brand ambassador. The landmark event, which sealed a three-year contract, took place on Friday, August 22, 2025, at the company’s head office in Lagos.

The unveiling marks a significant milestone for the real estate giant as it continues to expand its influence across Nigeria and Africa. The appointment of Joke Lawal reflects Masterpiece Homes’ commitment to strengthening its brand identity and connecting more deeply with Nigerians at home and in the diaspora.

The atmosphere at the unveiling was vibrant, with dignitaries, well-wishers, and company stakeholders in attendance. The ceremony featured the symbolic presentation of a Masterpiece Homes-branded T-shirt to the actress, followed by the official signing of contract documents. The agreement was endorsed by the company’s Chairman, Prophet Israel Oladele Ogundipe, alongside the Group Managing Director, Mr. Emmanuel Oladimeji.

In his address, Prophet Israel expressed his pride in the company’s growth and the significance of the new partnership. “We never imagined this day would come so quickly. Despite challenges, Masterpiece Homes has remained a trailblazer in the real estate industry, and Joke Lawal’s appointment as brand ambassador is a moment of pride and celebration for us,” he said.

Group Managing Director, Mr. Oladimeji, described the move as both strategic and innovative. “Appointing a brand ambassador for a three-year tenure is more than symbolic; it demonstrates our vision of building a brand that embodies Nigeria’s resilience, heritage, and creativity. Joke Lawal will play a pivotal role in reinforcing this mission,” he noted.

In her acceptance remarks, Joke Lawal expressed heartfelt joy and enthusiasm for her new role. “Masterpiece Homes is a trailblazer in real estate entrepreneurship. This unveiling is not just a ceremony; it is a bold step toward redefining Nigeria’s real estate industry. I am honored to be part of this vision,” she said.

The event featured colorful performances and was attended by prominent figures from Lagos and beyond. Guests applauded the company’s innovative approach to bridging the gap between local opportunities and diaspora investments.

Masterpiece Homes has long been recognized for its credibility and excellence in the real estate sector. According to Mr. Oladimeji, the company is actively working to simplify property acquisition for Nigerians abroad, ensuring a seamless process that builds generational wealth. He also emphasized that real estate has now emerged as Nigeria’s third-largest sector, trailing only crop production and trade.

Both company leaders reaffirmed their commitment to driving growth and innovation in the industry. Prophet Israel particularly stressed the importance of youth participation in real estate for the sector’s sustainability.

The unveiling of Joke Lawal as brand ambassador is expected to boost the company’s visibility and credibility while inspiring confidence among investors. With this partnership, Masterpiece Homes Development and Gardens Limited positions itself as not just a real estate company, but a custodian of Nigerian heritage and a bridge to Africa’s future.

Oluwaseun Fabiyi, Media Consultant to Masterpiece Homes Development and Gardens Limited, writes from Lagos.